Nathan Smith
My goal is to translate research insights into product decisions that drive measurable improvements in user outcomes, conversion, and revenue.
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Sleeper Mobile Usability
Competitive Benchmarking | Python Sentiment Analysis | Mobile Usability
A mixed-methods benchmark of Sleeper vs. ESPN, utilizing usability testing and programmatic sentiment analysis to quantify the impact of features such as gambling on core app utility.
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FSU Tech Connect
Mixed-Methods Research | Data-Driven Product Strategy
A mixed-methods study to uncover student needs for a P2P tech marketplace, translating research data into actionable feature recommendations and a viable product strategy.
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Heuristics vs. Reality
Research Humility | Heuristic Evaluation | Usability Testing
A case study in challenging heuristic bias with user data, leading to a pivot that delivered targeted, high-impact recommendations to a non-profit stakeholder.
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Student Wellness Report
Quantitative Data Analysis | Data Integrity | Metrics
A quantitative analysis demonstrating data cleaning and rigor to find correlations between sleep habits and stress, highlighting the importance of data integrity in research.
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My Philosophy
I'm deeply curious about the "why" behind human-computer interaction. I believe that understanding user behavior is crucial to designing effective solutions. Without the users, there is no product.
My Process
My approach blends analytical thinking with the empathy of qualitative storytelling. I assess a problem, speak with users to uncover their needs, test, and synthesize those findings into actionable strategies. I aim to help guide the design process and deliver on business needs.
My Background
I am currently completing my M.S. in Information Technology at Florida State University, specializing in User-Centered Design. My undergraduate degree in Management Information Systems gives me a unique perspective, allowing me to bridge the gap between user needs, data analysis, and business goals.
Outside of work, you can usually find me exploring on my gravel bike or diving into a new game on my PC. I'm currently playing Days Gone!